Officieel: Yahoo neemt Tumblr over voor 1,1 miljard dollar

Tumblr LogoHet is snel gegaan, nadat afgelopen weekend berichten verschenen over een mogelijke overname van Tumblr door Yahoo is daar nu de officiële aankondiging van het bedrijf. Yahoo laat in een persbericht weten het blogplatform te hebben overgenomen voor een bedrag van 1,1 miljard dollar. Tumblr zal doorgaan als zelfstandig bedrijf zo geeft Yahoo aan en David Karp, de oprichter van Tumblr zal actief blijven als CEO van het bedrijf. In de aankondiging geeft Yahoo tevens aan te beloven het platform niet te gaan verpesten.

Maandelijks heeft Tumblr volgens het persbericht meer dan 300 miljoen unieke bezoekers en dagelijks komen er 120.000 nieuwe gebruikers bij. Per seconde worden er 900 berichten geplaatst en in totaal besteden alle gebruikers 24 miljard minuten op de website. Meer dan de helft van alle gebruikers gebruikt Tumblr mobiel, gemiddeld zeven keer per dag. Volgens de homepage zijn er 108,1 miljoen blogs en zijn er tot nu toe meer dan 50 miljard berichten geplaatst. Dagelijks komen hier 75 miljoen nieuwe blogberichten bij. Het bedrijf heeft momenteel meer dan 175 medewerkers in dienst. Sinds mei afgelopen jaar bestaat er overigens ook een Nederlandse versie van het blogplatform.

Hieronder zie je eerst het officiële persbericht van Yahoo met eronder de aankondiging van Tumblr en een afbeelding online geplaatst door Marissa Mayer op haar eigen account. Het is de verwachting dat in de tweede helft van dit jaar de deal volledig wordt afgerond.

Persbericht Yahoo

SUNNYVALE, Calif. & NEW YORK -- Yahoo! Inc. (NASDAQ: YHOO) and Tumblr announced today that they have reached a definitive agreement for Yahoo! to acquire Tumblr.

Per the agreement and our promise not to screw it up, Tumblr will be independently operated as a separate business. David Karp will remain CEO. The product, service and brand will continue to be defined and developed separately with the same Tumblr irreverence, wit, and commitment to empower creators.

With more than 300 million monthly unique visitors and 120,000 signups every day, Tumblr is one of the fastest-growing media networks in the world. Tumblr sees 900 posts per second (!) and 24 billion minutes spent on site each month. On mobile, more than half of Tumblr's users are using the mobile app and do an average of 7 sessions per day. Its tremendous popularity and engagement among creators, curators and audiences of all ages brings a significant new community of users to the Yahoo! network. The combination of Tumblr+Yahoo! is expected to grow Yahoo!'s audience by 50 percent to more than a billion monthly visitors, and to grow traffic by approximately 20 percent.

The deal offers unique opportunities for both companies. Tumblr can deploy Yahoo!'s personalization technology and search infrastructure to help its users discover creators, bloggers, and content they'll love. In turn, Tumblr brings 50 billion blog posts (and 75 million more arriving each day) to Yahoo!'s media network and search experiences. The two companies will also work together to create advertising opportunities that are seamless and enhance the user experience.

Total consideration is approximately $1.1 billion, substantially all of which is payable in cash.

"Tumblr is redefining creative expression online," said Yahoo! CEO Marissa Mayer. "On many levels, Tumblr and Yahoo! couldn't be more different, but, at the same time, they couldn't be more complementary. Yahoo is the Internet's original media network. Tumblr is the Internet's fastest-growing media frenzy. Both companies are homes for brands - established and emerging. And, fundamentally, Tumblr and Yahoo! are both all about users, design, and finding surprise and inspiration amidst the everyday."

"I've long held the view that in all things art and design, you can feel the spirit and demeanor of the creator. That's why it was no surprise to me that David Karp is one of the nicest, most empathetic people I've ever met. He's also one of the most perceptive, capable entrepreneurs I've ever worked with," continued Mayer. "David's respect for Tumblr's community of creators is awesome. I'm absolutely delighted to have him join our team."

David Karp, CEO of Tumblr, addressed the Tumblr community, "Our team isn't changing. Our roadmap isn't changing. And our mission — to empower creators to make their best work and get it in front of the audience they deserve — certainly isn't changing. But we're elated to have the support of Yahoo! and their team who share our dream to make the Internet the ultimate creative canvas. Tumblr gets better faster with more resources to draw from."

The transaction, which is subject to customary closing conditions, is expected to close in the second half of the year.

Aankondiging Tumblr

Everyone, I’m elated to tell you that Tumblr will be joining Yahoo.

Before touching on how awesome this is, let me try to allay any concerns: We’re not turning purple. Our headquarters isn’t moving. Our team isn’t changing. Our roadmap isn’t changing. And our mission – to empower creators to make their best work and get it in front of the audience they deserve – certainly isn’t changing.

So what’s new? Simply, Tumblr gets better faster. The work ahead of us remains the same – and we still have a long way to go! – but with more resources to draw from.

Yahoo is the original Internet company, and Marissa and her team share our dream to make the Internet the ultimate creative canvas. I couldn’t be more excited to have her help. We also share a vision for Tumblr’s business that doesn’t compromise the community and product we love. Plus both our logos end with punctuation!

As always, everything that Tumblr is, we owe to this unbelievable community. We won’t let you down.

Aankondiging Marissa Mayer

Marissa Mayer, CEO van Yahoo heeft direct een nieuw account aangemaakt op Tumblr en een bericht geplaatst over de overname samen met de onderstaande GIF-afbeelding.


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