Google heeft Wildfire overgenomen

Google heeft enkele momenten geleden aangekondigd social media management platform Wildfire overgenomen te hebben voor een vermoedelijk bedrag van meer dan 250 miljoen dollar. Wildfire is een tool waarmee bedrijven hun aanwezigheid op diverse sociale netwerken zoals Facebook, Twitter en Pinterest kunnen beheren en meten.

Het bedrijf werd vier jaar geleden opgericht door Victoria Ransom en Alain Chuard die je hierboven in de foto ziet staan bij het hoofdkantoor van Google. Het bedrijf heeft bijna 400 medewerkers in dienst en heeft 16.000 klanten waaronder 30 van de top 50 merken. Er zal in principe niet direct iets gaan veranderen voor bestaande klanten van Wildfire, de volledige aankondiging van Google over de overname van Wildfire lees je hieronder.

Businesses around the world—from neighborhood restaurants to major retailers—are embracing social media to share information and forge stronger relationships with their fans and customers. We know because we are one of those businesses—on Google+, Twitter, Facebook, Pinterest, YouTube and LinkedIn.

Indeed, a social presence can complement all marketing campaigns—search, display, video, mobile, offline ads and more.

With this in mind, today we’re happy to share that the Wildfire team will be joining Google. Their co-founders, Victoria Ransom and Alain Chuard, launched their startup just four years ago. Since then, they and their team have built a service that helps businesses like Virgin, Cirque du Soleil, Gilt Group and Spotify manage their social efforts across numerous social websites. It’s a platform for brands to manage their pages, apps, tweets, videos, sponsorships, ads, promotions and more, all in one place.

The ultimate goal is better and fresher content, and more meaningful interactions. People today can make their voices heard in ways that were previously impossible, and Wildfire helps businesses uphold their end of the conversation (or spark a new one).

In a complex and changing landscape, businesses want to manage and measure these efforts in an integrated way. We’ve been working towards this end for some time. For example, Google Analytics helps businesses measure the contribution of hundreds of social sites; our Admeld service has helped to serve ads in Facebook developers’ social apps; and our DoubleClick platform enables clients to run and measure ads across social websites. On Google+, brands use services like Vitrue, Buddy Media and others to manage their pages, with many more to come.

With Wildfire, we’re looking forward to creating new opportunities for our clients to engage with people across all social services. We believe that better content and more seamless solutions will help unlock the full potential of the web for people and businesses.

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